What adidas and Parley is doing, by turning waste into a running shoe, shows that even waste that is harming the planet can be used to create something special.
adidas and Parley Celebrate World Oceans Day by Releasing Iconic Shoe
To celebrate World Oceans Day, adidas and Parley for the Oceans have announced the release of a limited number of the iconic running shoe showcased at last year's Parley Talks 'Oceans. Climate. Life.' hosted by the President of the General Assembly at the United Nations in New York.
People around the world are being given until the end of July 2016 to enter a creative Instagram contest to earn one of the 50 available pairs.
Zinedine Zidane who is supporting the movement said:
"This is an inspiring partnership between adidas and Parley."
The shoe upper is made from Parley Ocean Plastic®, which is collected in coastal areas in the Maldives, as well as illegal deep-sea gillnets retrieved by Parley for the Oceans' partner organisation Sea Shepherd. The shoe has been created with adidas' most innovative production method: adidas Tailored Fibre Technology, a revolutionary manufacturing technique that enables unique footwear designs to be tailored to the individual needs of any athlete.