HomeCourt brings the passion of sport to adidas retail
With its new, interactive store concept HomeCourt adidas turns retail into a place where consumers can feel the energy of the game, the thrill of the event and the frenzy of the fans.
Boost success - One year into the future of running
It is athletes who decide the success of an innovation. One year after the running innovation Boost was first introduced, we ask the question: has this innovation found its way into runners’ hearts?
Brazuca – an icon is born
Let’s be honest, there are quite some wannabe icons out there. Is Brazuca, official match ball of the 2014 FIFA World Cup, an icon? This is a proper check.
The spirit of leadership in sustainability
The adidas Group is famous for leading many fields. A not so well-known field of leadership is sustainability. Rightly so?