TaylorMade-adidas Golf Drivers and FootwEar
“Our longest driver ever. Pick one.” is the new campaign by TaylorMade to celebrate our two remarkably long new drivers, the r7® SuperQuad and the Burner® driver, both of which were quickly put into play by US PGA Tour professionals eager to take advantage of their superior performance.
The r7® SuperQuad incorporates Movable Weight Technology™ (MWT™) and
four cartridge ports to give calculating players the freedom to change
their launch angle and spin rate to promote maximum distance. The
Burner® driver delivers speed, power and distance via its light weight
and long length to bold players who prefer to swing fast and hard. Both
drivers feature ultra-large and forgiving 460 cc heads (the maximum
size allowed by the United States Golf Association) with TaylorMade’s
advanced Inverted Cone clubface technology, which unites to promote
high ball speed and long distance on off-center hits. Together, the r7®
SuperQuad and Burner® are expected to drive expansion in the metalwoods
category.
adidas Golf’s new POWERBAND performance footwear is promoted through the “Equipment for Your Body” marketing campaign. This shoe employs three proprietary technologies to deliver greater stability, balance and leverage, helping athletes of all abilities to produce a more confident and aggressive swing.