Operating and Sporting Highlights 2006
January
adidas Group acquires Reebok International
Ltd. (USA) on January 31, providing the new
Group with an impressive footprint in the global
sports market.
February
More than 500 athletes compete in the newly
designed adidas Olympic range at the 2006
Torino Winter Olympics, underlining adidas’
position as the true Olympic brand.
February
adidas introduces a football revolution, the first
ever modular football boot, +F50 TUNIT, which
generates strong sell-throughs and later in the
year wins the Federal Republic of Germany’s
prestigious 2007 Design Award in the category
“Leisuretime, Sports and Travel”
February
The adidas_1, the world’s first intelligent
basketball shoe, debuts with superstar Tim
Duncan wearing a pair during the NBA All-Star
Game weekend in Houston, Texas, USA.
March
adidas and Stella McCartney extend their successful
collaboration to 2010 and present the Fall/Winter 2006
collection in Aspen, Colorado, USA, introducing
wintersports as a new category.
