At adidas, we define circularity as maintaining the value of products and materials at their highest level for as long as possible. This aligns with the UN Environment Programme's definition in its report 'Sustainability and Circularity in the Textile Value Chain'.

Nature sustains a healthy planet. At adidas, we understand our dependencies and impacts on nature, and see how everything is interconnected: healthy soil nurtures biodiversity, clean water supports thriving communities, and responsible chemical use protects natural systems.

adidas Chief Creative Officer Alasdhair Willis shares how the brand brings its Innovation Lab to CIIE in Shanghai, showing how Coolest, Fastest & Strongest can travel into markets and connect global innovation with China’s creativity, talent, and speed.

A look back at the history of the tracksuit, and the collaboration that brought this adidas design classic to life.

adidas' Chief Creative Officer shares how athlete-centered innovation, creative thinking, and breakthrough technologies are helping shape the future of sport and drive record-breaking performance.

What started as a blank canvas has evolved to become a space and a community that brings creative ideas to life.

Ultramarathon sensation Charlie Lawrence shares his experiences of working with the team behind adidas’s most innovative products, and how he believes sport is entering a new era of performance.

See how adidas broke down barriers to increase accessibility to sports for people with disabilities.